报告主题：中美“独角兽企业”大比拼：创新企业的机遇与挑战
报告时间：2023年5月24日（周三）晚7：30-9:30
报告地点：学1-401集贤大讲坛
报告人：Kit Hickey麻省理工学院高级讲师&驻场企业家
麻省理工学院马丁创业中心驻场企业家兼麻省理工史隆管理学院高级讲师
《快公Ministry of Supply联合创始人，公司多次登上《纽约时报》司》、《华尔街日报》和《今日秀》
曾供职于某投资银行，为早期公司筹集A轮、B轮融资提供建议
“建立创业型企业:高级工具与技术”课程首席讲师，擅长建立企业、推出新的以客户为导向的创新、人员运营、分销和融资
Entrepreneur in Residence & Senior Lecturer 2017 - Present
• Advise MIT students and faculty entrepreneurs across campus in all areas of entrepreneurship, including: go-to-market strategy, financing, personnel issues and customer acquisition.
• Launched the MIT Future Founders Prize Competition, a cross-campus initiative to increase the number of female faculty who translate their research into real world applications through entrepreneurship. Developed and run the program, recruited faculty entrepreneurs and manage relationship with VC donor.
• Director of MIT Fuse,MIT’s entrepreneurship accelerator for newly launched ventures.
• Lecture across the world on entrepreneurship.
• Teach the highest-rated entrepreneurial class offered at MIT Sloan: Entrepreneurial Founding & Teams(course focused on organizational challenges at growing ventures).
报告内容：
教授首先将会介绍商业模式、客户获取渠道、理想客户画像等相关的概念。之后教授将进一步引导学生通过各种实际案例分析趋势、市场规模、了解导致初创企业失败的常见原因、并学会如何对公司进行估值和了解创投的商业模式。最后讲座还将探讨中美两国的初创企业（独角兽企业)的相同与不同之处。
The professor will first introduce concepts related to business models, customer acquisition channels, and ideal customer profiles. Students will then be guided through a variety of real-world cases to analyze trends, market sizes, understand common reasons why startups fail, learn how to value companies, and understand venture capital business models. The lecture will also explore the similarities and differences between Chinese and American startups (unicorns).
讲座提纲：
1.创业步骤：商业模式画布
–如何“创造”你的商业模式
–如何“设计”你的商业模式
–如何“创新”你的商业模式
–如何“改善”你的商业模式
2.商业模式决策
–商业模式的类型
–商业模式选择：创建一个新的类别
3.案例分析
–格兰仕
–小米
–海底捞
–拼多多
Topic 1: First Steps: Business Model Canvas
lHow do you create your Business Model?
lHow do you design your Business Model?
lHow do you innovate your Business Model?
lHow do you improve your Business Model?
Topic 2 : Putting it Together: Business Model Decision
lDifferent Types of Business Models
lBusiness Model Options: Creating a New Category
Topic 3 : Some Examples
-Galanz
-Xiaomi
-Haidilao
-Pinduoduo
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集贤学院
2023年5月22日
